A concept for a point-of-sale on-counter display, for the Drybar® Buttercup blow dryer, featuring a premium presentation design.
Designed to sit on retail counters to attract customer attention and communicate the product’s professional-grade features and benefits at the point of purchase.
This display showcases a hair dryer prominently on a sleek yellow platform base with an elevated grey backdrop panel.
The graphic panel design was designed to fall inline with the branding and packaging, carrying over the spot varnish for continuity and prestige, along with the same messaging. The idea was to show the air being ‘sucked in’ and ‘blown out’ of the front highlighted with the spotUV.
The dryer is positioned at an attractive angle with its cord elegantly arranged, allowing the customer to pick up and return the product.
Durable construction
Made from 18 gauge sheet metal, chrome plated 6mm wire and 5mm acrylic, this simple construction will be suitable for any high traffic store.
Interchangeable graphics
Graphics are printed on 5mm UV resistant foamex board, secured with 2 velcro strips to the metal base.
Compact dimensions
Measuring H 430 x W 340mm x D 155mm – this should sit nicely on any counter.
Easily adaptable design
Can be easily adapted for other products in the range and for other locations & sizes.
